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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Develop a positioning statement
  • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

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