Milestone 2

My company that I have chosen is Coca-cola and the product made is described in the paper attached! This is a continuation of that previous paper!

milestone defines an organization’s core competencies, key strengths,
and key weaknesses to provide strategic viability for it in the
marketplace. These are
important because they impact the strategic management process. Business
decisions are made to capitalize on strengths, while avoiding potential
dealings in
which organizational weaknesses could compromise success. Core
competencies are defining capabilities that provide strategic advantages
because the
competition cannot easily duplicate them. These relate to the final
project because they provide the foundation for continued growth and
success in the dynamic
marketplace. They provide guidance that will go beyond the current
product or service being presented in the business plan.
Specifically, the following critical elements must be addressed:

Section Four: Strengths and Weaknesses

For the company you have
chosen, identify and assess at least four, but no more than eight, of
each of the following:strengths, weaknesses, opportunities, and
threats that may affect new business activities or offerings. You may
use topics listed in the Module Four discussion or others that you deem
important. Then,
identify emerging consumer trends and explain how they impact branding
and success of your new product or service. Additionally, analyze how
ethics violations might affect branding and success. Finally, assess how
all of the SWOT and ethics factors affect branding and operations
within the organization.

Section Five:Core Competencies

Continue your paper by identifying
and explaining three to five core competencies for the company you have
chosen. Explain how and why they are not easily
duplicable by the competition. Explain how these core competencies
dovetail with your new product or service offering.Upon which competency
competencies will the new business offering benefit and why?What
strategic implications will/could this have on the new offering?

Guidelines for Submission

Should utilize double spacing, 12-point Times New Roman font,

one-inch margins, and discipline-appropriate citations.

It should be 8–10 pages in length and follow APA formatting requirements.

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