compare and contrast the products/services offered by the church or school that meets the on-site and on-line segments

For this assignment, select either a church or a school (real or fictitious) and write a 1000 word paper comparing and contrasting (show similarities and differences) on-site and on-line operations from a marketing-perspective; in other words:

a. compare and contrast the demographics, psychographics, needs, and wants of the market segments attracted to each of the on-site and on-line

b. compare and contrast the products/services offered by the church or school that meets the on-site and on-line segments

c. compare and contrast how the church or school promotes (advertises) to each of the on-site or on-line segments Your research must also include at least 3 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources in addition to your text to support your conclusions.

Be sure to follow the writing guidelines and APA style provided in the Program Guidelines & Grading Rubrics section within Start Up.

Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).

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