MKT 415 Creative Strategy for Target

Write a paper of 500 in which your group develops a creative strategy for the in-house advertising department of a big box retailer (Target)

The paper should address development stage of the creative strategy.

The paper must be supported by appropriately cited research.

So here is the focus to create the development stage:

Target will launch its advertising campaign with commercials, digital advertising, and in-store merchandising. The marketing message will center around the idea that shopping at Target allows you to save money for your big adventures. Target will take advantage of the sweeping current cultural wanderlust attitude with that tagline, Adventure is out there. Savvy styles are right here.

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