MKT571- Competitive Analysis and Positioning – Walt Disney


**Cannot accept more than 2% plagiarism, it will be submitted to TurnItIn. If you are referencing please do in-text citations.

***Please use grading guide attached to help you and make sure that all requirements are met.

Written Paper Assignments:

It should not have to be restated, but remember that ALL written paper assignments are required to have references AND citations in the body of the paper. A paper with no references or citations is considered a form of plagiarism and will result in zero points.

***It is VERY IMPORTANT that you follow the grading guide as well as the APA format.

**** NOTE: This professor has a zero-tolerance policy on plagiarism. The professor submits ALL papers to Turnitin! The scores they receive can be significantly different from the scores you receive for student submittals.

BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.

***Minimum of two references

Let me know if you have any questions.

Competitive Analysis and Positioning – Walt Disney World

Purpose of Assignment

A critical part of a marketing strategy is understanding how you compare with your competition. In week three (3) you will develop a competitive landscape and perceptual map for your products to guide you in determining changes you may wish to make to your strategic marketing plan. This work will become part of your final marketing plan.


Complete the competitive landscape worksheet. Make sure your scroll down to complete all areas of the worksheet. Once completed, you will need to analyze the data and provide a 200 word summary of changes you would make to the product mix to increase revenue and market share, including both changes to the core marketing mix, as well as any product line extensions you would add.

Supporting Material: Competitive Landscape Worksheet; Competitive Analysis Grading Guide

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