Maintain Market Share

Strategies to Maintain Product Market Share

Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strategies that would help to maintain market share. Explain the pros and cons of each of these strategies.

Criteria Non-performance Basic Proficient Distinguished
Describe strategies to maintain market share for a product.
50%
Does not identify strategies to maintain market share for a product. Identifies but does not describe strategies to maintain market share for a product. Describes strategies to maintain market share for a product. Analyzes strategies to maintain market share for a product.
Explain the positive and negative aspects of suggested strategies.
50%
Does not identify the positive or negative aspects of suggested strategies. Identifies but does not explain the positive and negative aspects of suggested strategies. Explains the positive and negative aspects of suggested strategies. Analyzes the positive and negative aspects of suggested strategies.

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