Find a Web site that has an “About Us” section or a “Press Release” section.
Write a three to four (3-4) page paper addressing the following:
- Identify the Web site, the sender, and perceived receiver.
- Analyze the integrated business communication.
- Assess the media richness of the section.
- Describe how the message is framed.
- Identify opinion leaders.
- Make recommendations for improving word choice.
The format of the paper is to be as follows:
- Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document.
- Use headers for each of the subjects being covered, followed by your response.
- In addition to the three to four (3-4) pages required, a title page is to be included.