3- 4 paper

and analyze the strategies to book an interview with the media of your
choosing, prepare for the media event, and handling radio and TV

1. Introduction (25%) Provide a
brief synopsis of the media you choose ( Type, characteristics,  workers) and the importance of this one to
your market in the Health Care Facility.

2. Your Booking and Planning a media
interview (50%)

Booking an Interview: mention and state the media of your choose, the date and
time and how you get the booking.

Planning your presentation: mention and state the list of questions that your
are going to answer.

Dressing the Part: What you should wear for this interview and why.

Prepare a checklist

e. It’s
show time: how the interview develop and progress.

3. Conclusion (15%)

Briefly summarize your thoughts about the
advantages and disadvantages of a media interview, and provide a possible outcome
for the Marketing department.  How did
these articles and Chapters influence your opinions about planning and

will be based on how clearly you respond to the above, in particular:

a) The
clarity with which you critique the case study;

b) The
depth, scope, and organization of your paper; and,

c) Your
conclusions, including a description of the impact of these marketing strategy on
any Health Care Setting and the marketing projects.

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