P’kolino Case Study Analysis

Pkolino Case.doc

Case studies are a great way to apply your new knowledge to a real world
situation.  This week you will read and interpret the P’kolino case study
located in your textbook.

Write a 2-3 page paper.

Address the following in your paper:

  • Does the
    business plan tell a coherent and compelling story?

    • If not, what would you change?
  • Does the plan
    capture all of the learning that Antonio and JB have accumulated?

    • If not, what would you change?
  • What three
    questions do you think Antonio and JB need to answer through further
    planning before they launch the venture?

    • Give a thorough explanation of each
  • What are the
    three strongest aspects of the plan?

    • Give a thorough explanation of each
  • What areas need
    improvement?

Provide a summary/concluding paragraph

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