BRM/353 PRODUCT AND BRAND MANAGEMENT

Team Paper: Product/Brand Development: Phase II

Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

The team chose: Chipotle, they have had to close a few times now due to people getting sick.

https://www.forbes.com/sites/laurengensler/2017/07…

The following is the team breakdown: (Only Answer the one it says MY PART) within 100-150 words only.

Antoni– Summarize crisis and put paper together and submit

MY PART– Who dropped the ball/ how did it happen

Chris– How should the situation been handled

Kristi– How can WE avoid a similar situation

Kry– Prepare some sort of graph or table show direct correlation between revenue and crisis (loss of money or customer base).

Please ensure your responses are between 100-150 words each

Make sure to use in-text citation and list the reference you used to answer the question.