Marketing case study
Please go over Chapter 13 attached and follow the case study instruction.
Case Study 5
1. Define and explain the four elements of the promotion mix. 2. List and define the key elements that good promotional objectives should include.
Weekly Case Study Rubric
The weekly Case Study will be a question regarding content from the text book. Your answer will be one page and submitted on time in Canvas via an unprotected Word document. The style will be a 12 point font and single spaced. Each paper will have a maximum value of 25 points. A 25 point paper will answer the question in detail and have few if any grammatical or math errors. There will be one Case Study question per week. Bring a hard copy to class with you.