Write an executive summary from the report

Write an executive summary from the report below with proper formatting and in text citations

Lightnitng Innovations Inc.

846 Industrial Parkway

Houston, TX 77001

4 February 2018

From: Marketing Management Office

To: Mr. Joseph Shmo, President

Human Resources

Lightning Innovations Inc.

Dear Mr. Shmo,

Every good business needs an edge over their competition to maintain Profits. In today’s mobile society, laptops and desktops are no longer a realistic option. Tablets are the future. Our business is at the height of its success with the latest merger with Unicorn Technologies. We want to show our Partners that we are the edge that can beat any competition.

Background and Problem with Desktops and Laptops

Society is becoming more mobile and businesses that can’t keep up with the times, get left behind. eventually they lose their competitive edge and become obsolete. Traditional desktops and laptops are a way of the past. As explained by Matt Schulz, “They’re smaller, lighter, more portable and can do just about everything that laptops can do” (n.d., Para.1). As a company, we need to maintain our edge over the competition by upgrading current traditional laptops and desktops to more mobile devices such as tablets. This upgrade will ensure that we maintain our competitive edge through:

  • Increasing efficiency and mobility
  • Increasing morale and work production


We would like to propose that the company board approves a motion to upgrade all traditional laptops and desktops to the 10.5-inch iPad Pros based on our research comparing the two top tablet companies, Apple and Android.

Scope of the study and Research Methods

The study was limited to comparing the Apple iPad Pro to the Samsung Galaxy Tablet S2 which are the latest models for each company. The study took into consideration primary and secondary data. Our study compared the following areas:

  • Price
  • Memory
  • Size
  • Primary Testimony

Findings (Part 1)

In our research, we started with specification comparisons of the latest models from the two top tablet producers, Apple and Android. We used secondary sources for this part of the study (2018, Para.1).

10.5 Inch Apple iPad Pro

According to the Apple website, the Apple iPad Pro costs $649. It also comes standard with a 64 Mega Byte (MB) Memory with an option to upgrade to a maximum 512 GB memory. Lastly, it comes with a 10.5 inch screen for easy readability (2018, Para. 1).

Samsung Galaxy Tablet S2

According to Amazon’s specifications of Android’s Samsung Galaxy Tablet S2, the cost is $799. It comes with a 64 MB memory just like the iPad Pro but 64 MB is the max for this model 32MB is standard. Lastly, it’s screen is 9.7 inches, which is comparably smaller that the Apple iPad Pro.

Fig. 1 iPad Pro Vs. Samsung Galaxy Tablet S2

iPad Pro & Samsung Galaxy Comparisons at a Glance




Backwards Compatible

iPad Pro 10.5 inch


64-512 GB


Samsung Galaxy S2


32-64 GB


Fig. 1 Shows a comparison at a glance between the iPad Pro and Android’s Samsung Galaxy S2 Tablets.

Findings (Part 2)

In this part of our research, we utilized primary sources to compare Apple and Android. Our primary sources were first-hand testimonies from consumers and companies that employ individuals to complete consumer reports.

According to Matt Swider and Cameron Faulkner, who are employed by, “Apple is sitting cozily at the top of our list with two great options for tablet lovers because of its better tablet software, and it’ll double down on its efforts with the launch of ios 11” (2017, Para. 2). Swider and Faulkner also question, “Will the launch of Android Oreo be enough to dethrone Apple’s IOS 11? Probably not” (2017, Para. 3).

Donna Tapellini states the first reason she would take an Apple iPad over an Android Tablet, is because, “Android is catching up to Apple as far as having many of the best apps. But Apple’s App Store is still the first platform of choice for many developers” (2014, Para. 2). Second, according to Tapellini, If you don’t like fussing with app and folder groupings, and you think widgets and customized user interfaces just muddy the waters, it’s best to stick with the iPad” (2014, Para. 3). Lastly, according to Tapellini’s choice of using the iPad over an Android Tablet is, “Android tablets are all over the place when it comes to OS versions, and some apps don’t work on the older versions. If you don’t want to worry about that sort of thing, you know with Apple that all the latest apps will work with the newest tablets” (2014, Para. 4).

Conclusion and Recommendations


Amazon. (2018). Samsung Galaxy Tablet S2 9.7. Retrieved from https://www.amazon.com/gp/offerlisting/B01J92KI88/ref=sr_1_3_olp?ie=UTF8&qid=1517440023&sr=8-3&keywords=galaxy+tab+s2+64gb

Apple. (2018). 10.5 inch iPad Pro. Retrieved from https://www.apple.com/shop/buy-ipad/ipad- pro?afid=p238%7CsoBRjVbC0- dc_mtid_1870765e38482_pcrid_244322447242_&cid=aos-us-kwgo-iPad–slid–product-

Faulkner, C. & Swider, M. (2017). The 10 best tablets you can buy in 2017. TechRadar Magazine. Retrieved from http://www.techradar.com/news/mobile-computing/tab…

Kowalczyk, P. (24 March 2017). iPad 9.7 (2017) – tech specs, comparisons, reviews, and more. [Web log comment]. Retrieved from https://ebookfriendly.com/ipad-2017-tablets-tech-s…

Schulz, M. (n.d.). Can tablets replace laptops in the enterprise? [Web log comment]. Retrieved from http://searchmobilecomputing.techtarget.com/answer/Can-tablets-replace-laptops-in-the-enterprise

Tapellini, D. (8 April 2014). Why buy an ipad instead of an Android Tablet? Three reasons why Apple’s Tablet could work best for you. [Web log comment]. Retrieved from https://www.consumerreports.org/cro/news/2014/04/why-buy-an-ipad-instead-of-an- android-tablet/index.htm

"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!":

Get started