Strategic Plan, Part 2: Internal Environmental Analysis

The paper uses the organization selected in Week 1. – Southwest Airlines

The paper includes an assessment of the organization’s internal environment.

Write a 1,400-word minimum internal environmental analysis in which you include the following:

  • Assess the organization’s internal environment.
  • Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
  • Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
  • Perform competitor analysis.
  • Assess the structure of the organization and the influence this has on its performance.
  • Determine the organization’s competitive position and the possibilities this provides.

Format your paper according to APA guidelines.

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