External Communication

Prompt: Prepare a draft of your external communication to address the identified problem.

Specifically, the following critical elements must be addressed:

III. External Communication

A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.

B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered.

C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.

D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating, as well as the medium(s) used.

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