the interrelationships between brand strategy and the communication message tassist me please on Mc DONALD
This assignment is designed to help students
understand the interrelationships between brand strategy and the
communication message to the target audience. It is a continuation of
the marketing plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed.
Assignment Steps (PLEASE USE McDONALD’S AS THE COMPANY FOR THIS ASSIGNMENT)
Develop a
minimum 700-word branding strategy and marketing communication plan in
Microsoft® Word. This document should address at least 5 elements of the
Situational Analysis and the Product, Place/Distribution, Promotion,
and Price Strategies (modified below) sections of the marketing plan
(from the Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your strategy
document. You may include more than the minimum to provide clarity and
coherence to your document.
Situational Analysis:
Vision, Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor’s Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The
plan will be a continuation of your global or multi-regional business
you chose in Week 1. This will be incorporated into your overall
marketing plan for Week 6.
Cite a minimum of three peer-reviewed references with INTRO/CONCLUSION
Format your assignment consistent with APA guidelines. (NO PLAGIARISM)
11 days ago
school comm
school MARK
