The topic for this week’s forum revolves around promotions in sports. First, please view the following promotional video advertisement found on YouTube.
Boston Bruins: http://www.youtube.com/watch?v=WCVdBHRJvhM
After viewing the video, search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the forum and select a video that has not been previously posted by any of your classmates. After posting the video link; provide the following:
- Describe the sport product being marketed and promoted.
- Describe what target market you believe this promotional video was made for.
- Describe the effectiveness of this promotional video in your opinion.
- Perform a SWOT analysis on the overall video promotion.
- Describe suggestions for improving this promotion.